The property has been known since ancient times color palette the surrounding world influence the emotional, mental and physical state of people. All colors, simple and complex, are capable of changing the state of the body in their own way, positively or negatively influencing any area of human activity. Each color can tell a lot about the character, psychological state, preferences and needs of the person who chooses this or that shade in at the moment life. For example, the color purple in psychology symbolizes wit, observation and high sensitivity of the individual. Black often indicates depression, depression or threat. Any of existing colors and shades preferred by a person is a certain signal that carries certain information about the personality.
Science and color
The amount of information on the effects of color on people has become more and more over the years, and a whole scientific field has emerged - the psychology of color. Research into this science has proven useful in the fields of medicine, television, clothing, interior design, and the advertising industry.
In recent decades, chromotherapy has become widely used. This is a method of treating (an offshoot of physical therapy) many mental and physical diseases by exposing the body to light and color. This method therapy is based on the fact that colored light is an electromagnetic wave that can penetrate body tissue and transmit a certain energy. Scientists have proven that every color necessarily has an impact on a person in any state, regardless of his attitude to a given shade. The effect of colors on people can be programmed. It is used to induce various physiological changes in the body for the purpose of treating various health problems. The properties and meaning of colors in psychology and physiotherapy have already been sufficiently studied. Their use together and separately gives good results in treatment.
Signals of colors and shades
Each shade from the existing diverse palette is capable of having its own specific effect on the mental and physical state of a person.
Blue color in psychology is considered one of the most “strong”. It has two opposing properties. On the one hand, it is the color of peace, tranquility and intelligence. It can relieve stress, calm and help you relax. Surrounded by blue tone a favorable environment is created for intellectual activity and the thought process. On the other side, dark shades blue can reduce vitality and performance, cause sadness and even depression.
In physiotherapy, the energy of this color wave is used to improve the functioning of the thyroid gland, organs of vision, hearing, ENT organs, as an analgesic, wound healing and hemostatic agent.
Shades of red have the opposite effect of blue. They symbolize activity, excitement, courage, as well as danger and aggression. In psychology, the color red is considered an activator of vital activity, energy and love of life. However, with prolonged contemplation, anxiety, restlessness, and increased blood pressure and heart rate.
Bright red shades of flowers attract attention - this is widely used in the advertising industry. In medicine they are used in the treatment of anemia, menstrual pain, and acute respiratory viral infections.
Green in psychology it means balance, harmony, gentleness and calm. It promotes relaxation, mental and physical rest. In medicine, green shades have a beneficial effect on the organs of vision, the cardiovascular system, and promote the regeneration of body cells.
Shades of yellow are stimulants nervous system, emotional sphere, brain activity. In psychology, the color yellow is associated with liberation from irritation and tension. It helps maintain good mood, awakens inspiration and increases productivity. In physiotherapy this color is used for positive influence on the liver, gastrointestinal tract, increased appetite.
Purple It comes from mixing blue and red, so it carries rather contradictory information. On the one hand, it can cause passivity, drowsiness, lethargy, decreased performance, and slow down the body’s vital processes. On the other hand, it can help you relax and take your mind off problems, cope with insomnia and mental stress, and increase a person’s self-esteem. In medicine, it is used in the treatment of arthritis, tumors, and nervous system disorders.
Sunny, bright orange color has a great effect on mood, relieves sad, depressive thoughts, and helps overcome communication difficulties. He can activate vital energy, cause a surge of strength, find solutions to problems. Orange shades help cope with intellectual stress and better assimilate information.
White color has always been considered a symbol of purity, purity and clarity. In psychology, it means secrecy, inability to form emotional attachments. In medicine white tone used to relieve pain and spasms, for a beneficial effect on the brain.
Brown color denotes seriousness, sometimes depression. He is able to create a soft, calm mood.
The blue shade is obtained by mixing blue and white colors. It symbolizes passivity and calm. Its physiological effects include slowing down vital processes, reducing internal tension. In physiotherapy, it is used to combat insomnia and have a beneficial effect on the nervous system.
Pink color symbolizes femininity, love, tranquility. It is considered at the same time a sign of dulling of anger, aggression and everything soft, kind, associated with childhood.
Black color symbolizes safety, sophistication, protection. At the same time, it can be a sign of depression, apathy, closedness and depression. The black tone helps the process of awakening consciousness and self-knowledge.
Application of color influence
The meaning of color in psychology is widely used in various fields life.
When coming up with ways to influence people, television and advertising workers actively use bright colors and shades. To attract attention and set buyers up for decisive action, red color is used. Green, as a symbol of environmental friendliness, is used in food advertising, medicines. Orange color is suitable for advertising services in the field of health care and child development.
Blue shades are chosen for advertising travel agencies, air conditioners, fans and everything related to air and movement in space. To achieve the desired impact on customers, color psychology is successfully used in various types advertising.
Interior and color
The psychological impact of color waves on people is reflected in the interior features different rooms. Great value has the color of walls, floors, ceilings, large furniture in one or another part of the house or apartment. So, for the kitchen you need to choose furnishings in colors that promote digestion and improve appetite. These include green, orange, even red, but better in combination with black and white. For the bedroom, weakly saturated blue, red, green shades, dark purple in combination with pink would be more suitable.
In the living room best choice There will be orange, yellow, green shades that combine with each other, creating a calm, friendly atmosphere in this room. Almost all colors are suitable for the bathroom, depending on the taste preferences of the owners.
To achieve balance in the interior, it is good to combine warm and cold tones, both in one room and throughout the home. Finishing rooms in different styles And color solutions, you can achieve complete harmony in which it will be pleasant for all family members to be.
Clothing and color
The psychology of color in clothing also has widespread. According to the predominance of a certain color range one can judge many character traits of a person.
Red color is chosen by hot-tempered, sociable people who love to be the center of attention. Owners of a “black wardrobe” are most often reserved, uncommunicative and unsure of themselves. Those who love white clothes are considered creative. At all, white Universal in clothes. It combines with all other shades, is not able to repel anyone psychologically and gives a person a feeling of physical and spiritual purity.
The blue tone predominates in the clothing of people who need a sense of confidence and those who need peace. It usually appeals to modest, conservative individuals who are good friends. The predominance of green shades in the wardrobe indicates the gullibility of its owner and openness to communication. Such people easily adapt to new conditions, are optimistic and self-confident. Those who have a lot of pink things often turn out to be infantile, frivolous individuals. Such people are touchy, love popularity, tend to live in illusions, but are always good-natured and cheerful.
Of course, most people have things of different colors and shades in their wardrobe. And they choose an outfit in accordance with their state and mood at a particular moment. This choice can also be used to judge one’s state of mind. If today a person is dressed all in black, this does not mean that he is insecure and withdrawn. Just today inner world requires just such a “shell”.
Was last modified: August 1st, 2016 by Elena Pogodaeva
The symbolism of color dates back to ancient times. Since time immemorial, people have endowed colors with special semantic meaning, which is reflected in various religious and mystical teachings, myths, folk tales, legends.
In astrology, for example, the seven main colors of the spectrum correspond to 7 planets: blue is the color of Venus, red is associated with Mars (red planet), green is the color of Saturn, yellow is the color of Mercury, violet is identified with the Moon, and orange is identified with the Sun. In esoteric practice, blue color is often used for concentration, meditation, and in the process of self-knowledge.
Symbolism blue began to appear already in ancient times. In Egypt, this color had a special meaning. Sacrifices and gifts to the gods were depicted in shades of blue. The same color was used to depict the wigs of gods, pharaohs, and queens, in order to emphasize their higher, divine origin. Blue wigs were worn during various ceremonies.
Among the ancient Mayans, blue was the color of sacrifice. Objects made of wood and ceramics, wall frescoes, aromatic resins, everything that was associated with ritual sacrifices were painted and covered with blue paints. Since the Mayans even sacrificed people who were doomed, they painted them blue before death.
In the Christian tradition, blue symbolizes the eternity of divine power and the greatest sacraments. At the same time, among many Slavic peoples, blue was the color of sorrows and sorrows, and was associated with the demonic world. Ancient folk tales mention blue and black demons.
For many peoples of the world, blue symbolizes the sky, eternity, constancy, and fidelity. It is considered the color of stability, tranquility, and deep reflection. In heraldry, blue is used to represent chastity, honesty, good fame and fidelity.
Easterners believe that the color blue scares away evil spirits and protects against negative impact, evil eye and damage.
Duality of blue
The meaning of blue color has both positive and negative aspects:
- positive meaning of blue: spirituality, wisdom, patience, truth, calm and peace; this color inspires great achievements, cleanses the soul, blue color is associated with intuition and a desire for higher knowledge;
- negative manifestations of blue shades: weakness, emotional coldness and imbalance, rancor, complacency; Blue color can lead to loss of sense of reality, drug addiction, and depression.
Blue color in psychology
Character
As a rule, at a certain point in time a person prefers one, less often two or three colors that predominate in his environment, decor, clothing, etc. Over time, color preferences may change. But in any case, your favorite color can tell a lot about the characteristics of your character and emotional state.
Psychologists use various color tests for these purposes. The most reliable of them is the Luscher color test, according to which blue symbolizes calm and contentment.
The main characteristics of the color blue from a psychological point of view:
- self-confidence, determination, purposefulness, diplomatic approach to resolve conflicts;
- inflexibility, inner core, qualities most characteristic of businessmen, people with an analytical mind;
- perfectionism, a tendency to idealize everything, is characteristic of philosophers, writers, and creative individuals;
- fortitude, strong-willed leadership qualities - manifested in politicians and speakers;
- organization and responsibility - blue tones subconsciously help a person concentrate on important goals and structure the information received;
- blue color in human psychology speaks of a tendency to intuitive decision-making, calmness and the ability to find reasonable compromises;
- in the psychology of relationships, blue color means loyalty, stability, sense of duty, adherence to traditions. Character
Blue is a shade of the sky, peace, relaxation. If you like the color blue, this may mean that a person is characterized by modesty and melancholy; it is very important for him to feel self-confidence, as well as the favor of the people around him. The choice of this color speaks of a desire for peace and stability. The greatest need for this color manifests itself during periods when a person is sick, or offended, or overworked.
If a person does not accept the color blue, this may be a manifestation of a thirst for change and constant movement, a rejection of the routine and monotony of life, an unwillingness to take responsibility and make serious decisions. Such people often dream of easy money and fame.
Color and performance. Blue psychology in action
Despite the fact that color perception is purely individual for each person, scientists are making active attempts to influence the psychological state of a person for commercial and domestic purposes, in advertising, clothing, and interior design.
Thus, the predominance of a certain color, or their combinations, in the design of office or residential premises creates a special emotional atmosphere. Not all businessmen know that the color scheme of the interior can have a noticeable impact not only on the performance of company employees, but also affect the results of business negotiations.
- in meeting rooms it is recommended to use light blue tones, since they contribute to the establishment of friendly relations, mutual understanding, and better assimilation of information;
- the abundance of blue in the room, on the contrary, reduces performance and can cause depression and reluctance to work among employees;
- contemplation of rich blue color slows down the heartbeat, stabilizes blood pressure, calms nervous tension, but in large quantities blue causes a feeling of depression;
- natural stones saturated blue tones(sapphire, topaz, lapis lazuli) – help cope with stress and protect from unnecessary worries, relieve uncertainty;
- stress relief technique: pour a glass of water and place it in front of you on a sheet of blue paper; Sit back and just look at the “blue” water for 10 minutes; After this, you need to slowly drink some water, so “charged blue water” has a beneficial effect on our subconscious.
Blue color in clothes
If your wardrobe is dominated by clothes in shades of blue, you are quite smart and independent, and often feel the need for warmth and attention. You are distinguished by patience, endurance, restraint in emotions.
Those who choose blue and cornflower blue shades for their wardrobe are dreamers and romantics, they believe in true love, and in everything they try to prove themselves and be noticed by others. Blue clothing exudes freshness and coolness and is ideal for hot summers.
If you prefer to wear jeans, know that denim clothing gives an impression of nobility and quality.
Image makers also advise both businesswomen and businessmen to wear a suit more often dark blue. It not only slims your figure, but emphasizes your reliability as a business partner.
Shades of blue in psychology
Psychology studies not only the influence of primary colors on a person’s psychological state, but also their shades. Shades of primary colors also influence human perception and are often used in NLP techniques as an additional stimulus. Basic shades of blue and their meaning:
Blue
Looking at it, it is almost impossible to concentrate your attention on a specific object; the color of dreams and daydreams, serenity, peace and tranquility; the color of serenity, naivety and purity; calms, instills hope in a bright future.
Indigo (deep blue color)
It can lead to a depressed and apathetic state, causing sadness, melancholy, melancholy, and deep immersion in one’s inner space.
Each color affects our psychological state. Some colors attract attention, others, on the contrary, repel. Therefore, the color of the clothes we wear creates certain psychological sensations from our presence in those around us. By understanding the meanings of colors, you can manage the impression and create.
It should be taken into account that there are various factors influencing the perception of color, such as age, social status, territorial factor, as well as individual psychological characteristics
Blue/light blue color 
The blue color inspires trust and creates the impression of seriousness, thoughtfulness and reliability. This is the color of authority; it is no coincidence that the business dress code for men at official business events prescribes wearing a dark blue suit. Blue color calms, but at the same time keeps you in good shape. Represents conservatism. Blue color is conducive to communication. Choose blue clothes when you want to overcome anxiety and excitement. This color is attractive to people of phlegmatic temperament. The combination of blue and white is considered ideal for careerists; this combination develops flexibility and the ability to adapt. This color is necessary if you need to restore balance in life. The most popular corporate color. The color of wisdom. Causes processes in the body that promote relaxation. Blue clothing symbolizes trust and loyalty.
Turquoise
Combines the positive properties of both blue and green colors. It has the ability to strengthen all body systems and gives rise to self-confidence. Wear turquoise to give yourself confidence and strength.
Green 
This is the most comfortable color for visual perception. Green color relieves fatigue and improves tone. Perfect color to accumulate strength. This is the color of stability and prosperity and is often chosen by bankers. A dark green suit for men is a sign of conservative views, but at the same time, a small accent of this color in a tie creates the impression of a stubborn person. Light green, on the contrary, personifies youth, lightness and frivolity. In Islam, green is associated with heaven. A symbol of will and self-affirmation. Represents growth and development. Green helps suppress feelings such as jealousy, envy and greed. If you are a stylist-image maker, then be sure to take the course “Psychology for a Stylist”.
Red 
This is dynamics and passion. A woman in a red dress is always noticeable. Red should be worn when you want to attract attention and be in the center of events. But at the same time, if you want to establish contact and win over your interlocutors, it is better to choose more soft shades red, because rich red can not only attract attention, but also psychologically suppress; it is a very authoritarian color. Choleric people love red. In most Asian countries it symbolizes marriage, happiness and prosperity. People in red clothes seem more respectable. At work, too much red can make you nervous. A small element of red in clothing will help emphasize courage and energy. Add this color to your life if you lack enthusiasm and interest in life.
Pink 
The color of tenderness and love. When a girl puts on pink clothes, men awaken the desire to protect and protect her. Evokes tender feelings. Among men pink Only the most confident people choose. For business sphere the color is absolutely not suitable, because it can be associated with naivety and frivolity.
Purple 
In ancient times, purple dyes were extremely expensive since they are rarely found in nature, so only members of the royal family could afford purple clothes. Since then, the color has been associated with royal grandeur and respectability. The color purple expands the imagination of creative people.
Orange 
Orange is the color of joy and optimism. Scientists say that prolonged contemplation orange color compensates for the daily dose of vitamin C. Orange creates a feeling of well-being and positivity, it gives energy and lifts your spirits. This color is not recommended for use in a business environment unless your business is related to creativity. Symbolizes creativity, inspiration, uniqueness and activity. Awakens appetite. Orange rooms are conducive to conversation. This color is clearly visible, which is why it is present in the clothing of road workers. Choose orange clothes when you need to lift your spirits.
Yellow
Just like orange lifts your spirits because it is associated with sunny color and joy. Yellow, being a very bright color, always attracts attention. Choosing yellow clothes on a cloudy day, you will ensure a good mood for yourself and those around you. Yellow, like orange, is attractive to sanguine people. Radiant color. Symbolizes intelligence. Yellow in combination with black is considered a danger sign; most poisonous insects are colored this way color combination. In Japan it is associated with courage. Yellow carries the semantics of change, release and dynamic tendency. It personifies humor; it’s not for nothing that emoticons are colored yellow. Speeds up metabolism. Physiologically, it is the first color recognized by human vision. The visual sensation is brighter and more voluminous than white. An unbalanced person can be driven to extravagant actions by an excess of yellow. Yellow is suitable for those who are insecure and those who need to attract attention. In small quantities it can give vigor and increase concentration. Improves memory. Yellow and purple are considered a mystical combination.
Brown 
Brown color is attractive; it is associatively warm and soft. This color promotes frank conversations. Good for first business meeting or an interview, in brown you will come across as solid, practical, stable and personable. This color helps in trade and financial matters. Brown imparts wisdom and the ability to maintain smooth relationships.
Neutral color, it does not cause bright emotions, therefore suitable for a business environment, as it does not distract from focusing on important matters. Gray is the color of balance. Also, if you want to show your willingness to obey the rules, this may be relevant in a new workplace, wear gray. Gray symbolizes calm, regularity, security and maturity. But, at the same time, frequent wearing of gray clothes may not in the best possible way influence your image, you run the risk of appearing faceless, withdrawn and lacking initiative. This color is indispensable in situations where you need to take the position of an outside observer, remaining on the sidelines. Native Americans associate this color with honor and friendship, while in Asia it is a symbol of compassion. Gray color is especially pleasant for melancholic people.
White
Symbol of purity and lightness. Psychologically “quenches” irritation. White clothes are solemn and elegant, since white is a very easily soiled color; unlike other colors, it does not appear so often in everyday wardrobe, so white always attracts attention. special attention. Throughout the world, the white flag is a symbol of reconciliation. A very bright white color can cause a feeling of anxiety and discomfort for some. At the same time, this color promotes clarity and freshness of thought.
Black
Black color is elegant, but it does not catch the eye and does not stand out from the crowd. Positive associations: sophistication, grace, dignity and mystery. In China, oddly enough, this is a color for young children, in Asia it symbolizes career and knowledge. In Japan it is a rebellious color. Black color strengthens the will and helps to concentrate. Black builds distance, helps to distance oneself, it is chosen by people who communicate a lot, which is why in many stores consultants are dressed in black. Color therapy classifies black as a color that stimulates self-confidence.
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Red is often found in the wardrobe of many ladies. This may not always be associated with fashion trends, or with some fashionable preconditions. This range determines a woman’s behavior and reveals the secrets of her psychology. What does the choice of red say? This is deciphered simply.
Filling with strength, energy, passion...
Red is one of the strongest and warmest, most people who use it awaken positive emotions associated with comfort or joy - this is psychology. For some, it may be considered aggressive and annoying, flashing too often. This largely depends on the emotional state of the person. Women choose red to attract male attention. The shade is considered a symbol of passion, brightness, awakening, life, rock. The presence of a red tint in a girl’s clothes gives incentive, strength, and brightness to the image. Based on psychology, it is advised to wear red for those who have problems with their intimate life.
Who chooses red for themselves subconsciously? Lady choosing this color for herself:
· positive and interesting;
· constantly enjoys life;
· spends every second in motion and with benefit.
A woman who chooses red is a strong and freedom-loving person who plays by her own rules and dictates them to other people. This can be understood by comparing him with others. It has quite a big difference and surprisingly combines softness and strength at the same time.
Which ladies would avoid the color red?
In most cases, those ladies who have opposite character traits from the psychology of bright personalities, leaders and ringleaders refuse to wear red.
How to understand that a girl will refuse red in her wardrobe?
· she is not too sociable and inconspicuous;
· likes to spend a minimum of time in company;
· prefers calm music, a quiet book to bright walks and new sensations.
Introvert is the best synonym for such a person. In most cases, red will literally irritate her. Refusal to use shade in clothing or wardrobe is also used by those who are psychologically exhausted, or are quite weak physically. Not drawing attention to one's specialness is the credo of such people.
A dull lady will “give herself away” by the lack of bright color both in her wardrobe and in her accessories. Objects surrounding everyday life, will not have a bright red tint. She will subconsciously show others that she loves privacy and avoids crowds. Bright, active, charismatic, memorable - these are not the words that will describe her, so this shade cannot be found in clothes and appearance.
Red in the wardrobe. To wear or avoid?
Many girls do not ask this question, because they intuitively determine whether brightness suits the name 
in character or not. It happens that many people like this color, but women do not risk using it in clothes. This may be connected to certain points in psychology, or to the color type of a girl or woman. A psychologist will say that if there are a lot of things in your closet that are red or its shades, then you can be classified as an energetic, impulsive lady who does not like to sit still. Red can also indicate aggression, which is in your character by clothing. His lovers are leaders in life and will easily defend their opinions. And not always such young ladies will be able to treat people who do not support their point of view with reverence and warmth, so in psychology this color will be contradictory.
1. The color will look great on girls choosing cocktail or evening dresses.
2. To add brightness to the image, you can choose a red blouse or a jacket of this shade.
3. It is important to measure the brightness of the light and its quantity, so as not to seem like a tasteless person.
4. A good option There will be the use of calm tones in the wardrobe, but the emphasis will be on a red strap, handbag, scarf, shoes. This will tell you that you are truly a temperamental and bright woman, but do not boast about it, but simply beautifully emphasize this trait of your character.
5. Red is more of a going out color, but not for everyday use. business suits and simple clothes.
6. It’s good to use this color outside of work, for going to a cafe, restaurant, disco, nightclub.
Girls who prefer red should remember that this color in clothing should also have its limits. If we are talking about choosing a wardrobe for work or serious events, then your favorite red should be avoided. Not on purpose, but subconsciously, he can cause irritation or even aggression from others. Some people cannot even stand strict business clothes of this color.
In most cases, for a rather serious event you should wear calm dark or pastel shades. Then the attention of the audience will be focused on you, and the attitude will be completely different. Only the scarf or the bandage around the neck will be red. So it’s worth paying attention to yourself.
This color activates energy centers, responsible for home, values in vitality, family, security. Its shades easily activate the energy of the lower centers. Scarlet color is worn by girls who want to attract love into their lives. It is also beneficial to wear red underwear for women who want to become pregnant. The most important thing is that the underwear does not tighten, as it blocks energy. This color can easily attract energy and promote pre-conception.
What can the color red say in a woman’s clothing?
It is easy to distinguish whether the color characterizes a woman, or whether it is a feigned phenomenon that does not speak about her psychology. Rarely will the appearance consist only of red. If you come across just such an option, and the lady is dressed in bright, tasteless clothes - this is the created image. Red will not characterize her as a person - she just wanted change. This wardrobe is about to change.
If in appearance women combine different things and accessories in red, we can say that she is a devotee bright image, and so can describe his character. You should be careful with the color red so as not to lose the fine line between elegance and bad taste.
Different shades of red can be chosen for girls of different color types, but I don’t know that ladies can avoid accents in their image.
Whether or not to talk about the brightness and charisma of her person is up to each girl to decide separately. Using red is a simple and effective solution to the problem.